Do Something Weird

"This is the kind of possibility that the pointy-haired boss doesn't even want to think about. And so most of them don't. Because, you know, when it comes down to it, the pointy-haired boss doesn't mind if his company gets their ass kicked, so long as no one can prove it's his fault. The safest plan for him personally is to stick close to the center of the herd.

Within large organizations, the phrase used to describe this approach is "industry best practice." Its purpose is to shield the pointy-haired boss from responsibility: if he chooses something that is "industry best practice," and the company loses, he can't be blamed. He didn't choose, the industry did.

I believe this term was originally used to describe accounting methods and so on. What it means, roughly, is don't do anything weird. And in accounting that's probably a good idea. The terms "cutting-edge" and "accounting" do not sound good together. But when you import this criterion into decisions about technology, you start to get the wrong answers.

Technology often should be cutting-edge. In programming languages, as Erann Gat has pointed out, what "industry best practice" actually gets you is not the best, but merely the average. When a decision causes you to develop software at a fraction of the rate of more aggressive competitors, "best practice" is a misnomer."
—Paul Graham, Revenge of the Nerds