Verizon's just turned on something they call "Custom Experience", which is tracking everything you do over their connection.
So you want to go into your account, and you'll have to do this on the web because the mobile site just dumps you back to home page, and then Privacy Settings and disable every last switch in there.
Living in a post-apocalyptic dystopia is getting less and less comfortable every day. Pretty soon we're gonna have to burn every corp to the ground and shoot the scatterlings as they flee. Ha ha. (Plausible deniability that that's just a morbid joke, and not an action plan for New Year's. See you there.)