It's being fellated by the usual MacMacs:
"This is fucking amazing."
But, it's… a small, ugly, awkward, yellow toy with a pointless crank, and a black & white non-backlit screen at about twice the resolution of the original GameBoy of 30 years ago. It has 12 unknown games, and may never have any more. For this, they want $149.
Is this a late April Fool's?
Meanwhile, you can get a MyArcade handheld console for $17 with 308 NES/SNES-type games; I can turn it on, pick a game at random, and have fun for 10 minutes, forever. You can get a RasPi setup for $60 which'll be a better home game console, or an M5Stack with gameboy face for $55; sadly the PocketCHIP which came with PICO-8 preinstalled is out of business, but it was $60 or less, too. Any of these are technically better, have more games, and are more programmable (I haven't pulled the MyArcade apart yet, but it presumably has an SD card inside…)
From now on, when someone announces a stupid product, I'm just gonna add "And it has a crank on the side!"