"… project called, coincidentally, PLAYDATE. Got our fancy-pants federally registered trademark and everything. …
When our dumb thing launches, I feel there's a very real possibility people will start confusing your thing with our thing, and that will be really annoying for your thing. So ideally, I think it'd be best if your Playdate either tweaked its name … or otherwise came up with a totally different and unique name."
—Cabel Sasser in 2018 email, shown in twitter thread
I've been on the receiving end of name-thieving before, and it's always like that. "We have this trademark (LAWSUIT). We'd love to find a way to work together (LAWSUIT) and you could change your name (LAWSUIT), we wouldn't consider changing ours for a hot second (LAWSUIT)." I've had at least 3 names squatted by jackasses with lawyers. One contrary case: My very old doorgame and early CRPG experiment Delver conflicted with the name of some game company's internal engine, made 5-10 years later; no lawyers were contacted at least on my end, but I don't make new products called Delver, either.
Panic had a year to notice this and other prior uses, and change their name. Of course, they also had 4 years not to ship a black & white screen and a crank which doesn't even power it like the first OLPC laptop.
Maybe MadCatz will make a light & magnifier for it.
(this isn't the all-Panic-Playdate news network, but the weekend's been slow)