Yoast is Toast

Yoast SEO is a WordPress plugin that's supposed to make it easier to cross-promote your pages and analyze how people enter & use a site. It can verge on black-hat, but mostly it's been a positive.

Today they decided to turn on an ad banner inside the WordPress admin, on every page, with an impossibly tiny little (x) that you can't actually hit first time; so they must think they have the best click-thru rate since the spank-the-monkey banners of the '90s.

So I've uninstalled Yoast, gave them a 1-star review like many others. I'll find other, ethical ways to "build engagement" and "brand" and all that. I don't know what kind of data they managed to extract from you in the time I had it, and for that I'm sorry.

I would say I'm shocked a company misread their audience's tolerance for being preyed on, but waves generally at the Internet it's really not that unusual.

2 thoughts on “Yoast is Toast”

Comments are closed.

To respond on your own website, enter the URL of your response which should contain a link to this post's permalink URL. Your response will then appear (possibly after moderation) on this page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Find out more about Webmentions.)