TBL Has Some Regrets

"We demonstrated that the Web had failed instead of served humanity, as it was supposed to have done, and failed in many places … [increasing centralization of the Web] ended up producing—with no deliberate action of the people who designed the platform—a large-scale emergent phenomenon which is anti-human."
"While the problems facing the web are complex and large, I think we should see them as bugs: problems with existing code and software systems that have been created by people—and can be fixed by people."
"You don’t have to have any coding skills. You just have to have a heart to decide enough is enough. Get out your Magic Marker and your signboard and your broomstick. And go out on the streets."
Tim Berners-Lee, Vanity Fair

On the contrary, Tim, the World Wide Web is very human, and these are not "bugs" or "emergent": It's not a perfect crystalline utopia inhabited by rule-following robots reading RDF tags, but instead it's like an organically grown city, with a mix of lovely things and nice people, and also back alleys and skyscraper offices full of predators. There's surveillance systems everywhere because the predators wanted surveillance, paid engineers well to make them, and it's much harder to stop Internet surveillance than spray-painting a closed-circuit camera.

The Internet didn't create spies, tyrants, or marketing scumbags; the Stasi managed to spy on everyone, and they barely used the few shitty Soviet computers they had. Madison Avenue invented scumbag marketing long before they had "data" supporting their psychological manipulations. Of course now the same kind of villains at the NSA, KGB (FSV & SVR these days, same thing), and Facebook are going to use modern computer networks to spy and manipulate. A poster-board sign isn't going to convince them to stop.

"Oh gosh I just realized I've spent my life deceiving people, and that's wrong!", said absolutely no spy ever. (The Spy Who Came in from the Cold is fiction)

Getting more people connected is somewhat positive and empowering for the "last billion"; although you, presumably fellow first-world libertarian/liberal/con-but-not-an-asshole-servative reader, may well not like the political and religious programming the last billion have…

But even if everyone has a computer & unfettered Internet access, it's not going to make everyone freer, they're just more entries in Facebook's databases. The only cheap mobile phones are Android, which is run by and for the benefit of Google's surveillance systems. You can release any kind of utopian decentralized system, and people will say "I want Facebook and Youtube… and what are ads?" and many will end up in it by social pressure and marketing.

Some of us do what we can to exist outside of those networks, but don't get too idealistic about it, or you end up crazy or yet another dead martyr.

People Should Not Fear Advertisers, Advertisers Should Fear People

Good. You know what a "campaign" is? It's a prolonged military action against an enemy. Advertisers call it a campaign because you are the peasants being mass-surveilled by their soldiers for their profit.

Ad-block everything.

On iPhone and Mac I currently use Better, and on Mac ublock for eliminating single annoying elements.

"Oh no how will papers make money if they can't surveil us?!" Patronage or subscriptions. Maybe schwag, like "Democracy Dies in Darkness" tshirts, sold exclusively on Amazon.